Digital Marketing

Digital marketing solutions

to charge your business

Running your business and taking care of your customers is what you do best, but your business needs to continue to grow and attract new customers in order to succeed. Many times a lack of online visibility, inconsistent marketing strategies and time are hurdles that get in the way of building a solid online brand presence. We employ a custom process that discovers where you stand with your website performance, social media presence and search engine placement. We diagnose the issues that need to be fixed, and design a custom plan that will deliver results to your business.

Digital marketing done differently

Adams + Swann understands the challenges small and medium businesses face when it comes to advertising and digital marketing. We have cultivated a system of digital marketing practices that solves these issues and have shown incredible results for our clients. We start by drafting a strategy of what success looks like for your business and evaluate your results each month.

Social Media

Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat all attract specific users and demographics. We work with you to determine the best social media platform for your business that will attract visitors to your page, website or physical location. An additional advertising budget on each platform can be added to place your message to a broader audience that does not already follow you.

Search Engine Optimization (SEO)

Achieving top level placement on search engines will have an immediate and long-term impact on your business. We use leading strategy and software to rank your web pages across multiple primary search terms. Our tactics allow your potential customers to find your business on the web, and in turn, increase online traffic to your website or foot traffic to your brick and mortar business.

Search Engine Marketing (SEM)

Google AdWords can bring qualified leads to you business through website traffic and phone calls. Some clients use SEM campaigns to generate business at strategic times, while others use it to consistently generate a regular flow of inbound leads. We work with your business to establish the best targeted strategy based on your specific goals and objectives.

Email Marketing

Build your list and reach your customers in their inbox every month with custom email marketing campaigns. We test the effectiveness of each campaign and hone the message in your segmented lists to reach the audience that is most likely to respond.

Social Media

Increase engagement and position your social media platforms as viable marketing channels. Our social media strategy consists of a plan to boost your followers, custom graphic creation and manage social media advertising budgets while communicating with your customers about your business, promotions and values.

Email Marketing

Email marketing can inform your customers and clients about news, upcoming promotions and value proposition while acting as another channel to distribute content. Adams + Swann manages, writes, creates graphics and tests email newsletters for best performance.

Google Ads

Google Ads is a primary driver within search engine marketing. Generate leads and phone calls for your business with one of our Google Ads plans.

Facebook Advertising

Facebook advertising can increase awareness, engagement and drive leads to your business through content and ad strategies that reflect your brand and values.

Organic Search

Reviewing a website's content and structure to make it visible on a search engine is an integral part of SEO. We research emerging keyword trends specific to your business and location, which allows us to track rankings and how we can improve your organic search results.

Content Creation

Content is king. Our content management strategies includes creating articles, blogs and web copy using keyword research to provide search-friendly content for search engines and end users of your website.

Reputation Management

Controlling a the reputation of a business in the digital landscape is a pivotal portion of today's marketing efforts. From Google, Yelp and other reputation platforms, a great rating and review is a pivotal piece of the puzzle.

Local Citations

A local citation is any online mention of the name, address, and phone number for a local business. Keeping citations up to date is key in the digital world.

Digital marketing plans for small to medium businesses

 

Does your presence on the web match the atmosphere of your business or the products or services you sell? If there is a disconnect within your online presence, then it may be time to tune-up your digital marketing strategy. A consistent experience is vital across all online platforms such as your business’s website, social media pages and other marketing initiatives.

Our standard digital marketing plans

Our four standard packages can be selected as stand alone monthly plans, or they can be customized to meet your specific marketing needs. With dozens of clients already achieving success with our digital marketing services, take the next step and increase your bottom line while building a consistent digital brand experience.

Social Media Management

Weekly Posts
Curated content
Audience growth
Consistent branding
Targeted ad campaigns

Search Engine Optimization (SEO)

Keyword research
Local citation management
Website audit
Content creation
Targeted ad campaigns

Search Engine Marketing (SEM)

Keyword research
Google Ads setup and strategy
Active management
Monthly Reporting
Demographic targeting

Email Marketing Campaigns

Email management
Custom graphics and content
A/B testing
List building campaigns
Targeted ad campaigns

Create online visibility for your brand

Let Adams + Swann assist your business with one of our digital marketing plans.