Case Study
Quality Exteriors is the leading roofing company in Rutherford County. They hired Adams + Swann to build a new website, increase online lead generation and build brand awareness in the local marketplace. Adams + Swann has worked with Quality Exteriors for over two years and has helped them increase online visibility in the residential roofing, insurance adjusting and commercial roofing markets.
Services
Media Planning, Email Marketing, Website Development, Search Engine Optimization, Google Ads, Print Collateral and Videography
Objectives
- Promote Quality Exteriors through digital media and local advertising
- Drive leads through organic web search and Google Ads
- Build brand awareness in Nashville market
Website design
Online lead generation in the roofing industry is highly competitive. Quality Exteriors desired to set their company apart from their competition in critical website traffic to their site, but also wanted to gain a strategic edge once potential customers landed on their website. Adams + Swann developed a mobile responsive website that allowed residential and commercial customers to easily find the information they needed to select Quality Exteriors as their preferred roofer. Quality Exteriors also performs work from Kentucky to Alabama along the Middle Tennessee corridor. Adams + Swann helped Quality Exteriors direct location-based traffic to the proper sales contacts in order to get quotes. Adams + Swann regularly tracks new leads that arrive from the website to measure ROI and effectiveness. With their new website, revenue has climbed through each division while the company continues to grow.
Digital lead generation
Adams + Swann works each month to help Quality Exteriors rank organically and in the Google Map Pack for high quality search keywords and phrases. Through strategic research, leading edge SEO practices and the right mix content, Quality Exteriors has achieved top level placement for high volume searches. Adams + Swann also conducts monthly paid Google Ad campaigns to target specific search phrases and locations. All in all, the goal is to create revenue opportunities for Quality Exteriors through a greater leader funnel in a competitive space.
Advertising
Adams + Swann has developed ad campaigns for Quality Exteriors in print publications and TV. From strategy to concept and design, Adams + Swann has helped Quality Exteriors achieve higher brand recognition and established them as the leader in the local roofing industry.
Videography
Adams + Swann produced a web video and television commercial for Quality Exteriors. Utilizing multiple locations and a mix of client testimonials, voice over, and B-roll, Adams + Swann created digital channels that helped to educate potential clients as well as drive them into the Quality Exteriors lead system. The television commercial was produced for quick response to damaging storms that occur in the spring each year. The video is ready for use whenever a large storm system creates new opportunities for insurance adjusting and storm damage replacements in the local market which Quality Exteriors serves.