A company’s website should be the hub of all information and activity so it’s important to keep up to date with contemporary design standards and practices. A great website will drive purchase and is a pivotal tool for prospects when searching for information on a product or service.
Think of it as the front door to your business, and where your buyers will go before ever engaging with your company. In today’s digital world, businesses cannot afford to have an online presence without a strong experience across all platforms.
Web Design and development
Website maintenance and updates
Our approach to web design
In today’s digital world, a consistent visual experience across desktop, mobile and apps is essential. As the saying goes, consistency does breed success in many areas, including web design. A website that exhibits a complete user experience and a well-defined message will build long-term relationships with existing and potential customers. In turn, as a company, you will have more control and versatility over your brand’s message for a long period of time.
In addition, a website that looks great on your computer but not on your phone will miss the traffic and your audience. By using mobile responsive design methods which reorder your website content for any size screen, you’ll not only keep mobile visitors on your site but you will also help your website’s SEO performance as well.
When searching for a new product or service, web visitors are gathering information from various sources along with other websites. We aim to organize the content of your website and use clear call-to-action prompts to guide your website visitors to the information they seek. By strategically designing the website flow, visitors can march deeper into the sales funnel.
Like many methods of traditional advertising, the experience visitors should have on a website is no different – give people what they want and when they are most receptive to the offer. Creating a personal experience on the web includes many factors, but keeping content and offers relevant to the user’s specific needs is a primary course of action.
There is no doubt a website should be aesthetically pleasing and appealing to the eye of all users. Staying up to date on web trends is vital like any other creative endeavor and the same thought should extend to all types of businesses, no matter the industry. Color palettes, imagery, art and the overall flow of a website should evolve and be consistent throughout all pages.
While a great website may start with a solid framework and design, we believe it also begins with a great message. Clarifying your message and letting potential customers understand your product and service without any disturbance is key in website design.
Within the overall web strategy at Adams + Swann, we aim to accentuate your unique selling proposition and blend it with a consistent communicating idea. As technology and web behavior continue to evolve, attention spans and the time you have to attract a visitor will decrease.
As a result, it is vital to let users know about your business upon their first interaction and guide them through the highlights and selling points that set your business apart from the competition.
If you are interested in scheduling a meeting with Adams + Swann, simply reach out to us and we’ll go through the steps below to learn about your goals and objectives. In addition, if you would like more information regarding the company and our approach, download our PDF which has relevant information on our core areas of focus.
To partner with Adams + Swann, the first step is to schedule a meeting where we can understand your company values and essentially what you do each day. From here, we’ll uncover marketing insights for your business and ways we can alleviate any pain points within your marketing to help you create revenue opportunities.
Once we understand your business, we then design a plan to help you realize your advertising and digital marketing objectives. One of our main goals is education – we want to help you realize how your business operations and marketing work together. It is at this stage that we develop a strategy and deliverable items to help you succeed.
Last, we’ll put our plan into action and keep in touch with reporting and check-ins. Digital marketing and advertising is an ongoing process, and your needs can change along with consumer behavior and different economic patterns. With that in mind, clear communication is key.