Experience a holistic approach to SEO

Search Engine Optimization (SEO) is always evolving, and staying ahead requires ongoing commitment and effort at every level.

If your business is ready to step off the sidelines and get serious about SEO, there are a few key things to keep in mind.

First, a strong SEO strategy is essential to your digital marketing success. SEO goes beyond just keywords or searching your business name on Google. It involves multiple components, including content marketing, copywriting, structured data, infographics, photos, videos, and more. When these elements are used effectively, they work together to boost both the quality and quantity of traffic to your website.

Finally, it’s crucial to commit to a consistent monthly budget for SEO. This isn’t a one-time fix; SEO needs regular attention and should be adapted as trends and algorithms change. Investing in SEO on an ongoing basis is the key to long-term growth and staying competitive in the digital landscape.

Search Engine Optimization services include:

Keyword tracking and analysis
Page optimization
Site Crawl
Citation updates
Google My Business
Online reviews and reputation building

Types of SEO Practices

When it comes to SEO, there are two main types you need to know about: on-page and off-page.

On-page SEO is all about optimizing the content on your website—things like using the right keywords, improving page speed, and making sure your site is easy to navigate.

Off-page SEO, on the other hand, focuses on building your website’s authority through activities like link-building, social media marketing, and getting mentions from other reputable sites. Together, these strategies work to boost your visibility on search engines, helping your business get found by more potential customers.

Keyword Tracking and Analysis

This involves identifying the most relevant and valuable keywords for your business and monitoring their performance. It helps us target the phrases your potential customers are using, ensuring your content is aligned with what they’re searching for.

By understanding the search intent behind these keywords, we can tailor your content to meet the specific needs and questions of your audience, making it more likely that your website will appear at the top of search results. Regular analysis of keyword performance also allows us to adapt and refine your SEO strategy, ensuring we stay ahead of changing trends and continue to attract high-quality traffic to your site. Ultimately, this targeted approach not only boosts your search engine rankings but also drives more qualified leads to your business.

Page Optimization

This focuses on improving the content and structure of your web pages. It includes optimizing titles, meta descriptions, headers, images, and ensuring fast load times. A well-optimized page is more likely to rank higher on search engine results pages (SERPs).

Additionally, it’s about creating a seamless user experience that encourages visitors to stay longer and engage more with your content. By ensuring that your pages are mobile-friendly and easy to navigate, we make it simpler for users to find the information they need, which in turn can reduce bounce rates and increase conversions. Regularly updating your content with fresh, relevant information also signals to search engines that your site is active and authoritative. All these elements work together to improve your site’s visibility, making it easier for potential customers to find and choose your business.

Site Crawl

A site crawl is a thorough examination of your website to detect any technical issues, such as broken links, duplicate content, or other problems that might hinder your site’s performance. Fixing these issues can improve your site’s visibility and ranking.

By conducting a site crawl, we can identify and resolve critical errors that may prevent search engines from properly indexing your site, such as 404 errors or improper redirects. This process also helps uncover opportunities to improve site architecture, ensuring that your most important pages are easily accessible to both users and search engine bots. Additionally, addressing issues like slow page load times and optimizing your site’s internal linking structure can enhance the overall user experience, leading to better engagement and higher conversion rates. Regular site crawls are essential for maintaining a healthy website that performs well in search results and provides a smooth, reliable experience for your visitors.

Citation Updates

This involves ensuring your business’s name, address, and phone number (NAP) are consistent across all online directories and platforms. Accurate citations help search engines verify your business information, which is crucial for local SEO.

Consistency in NAP not only boosts your visibility in local search results but also builds trust with potential customers who rely on accurate information to contact or visit your business. Inconsistent citations can confuse search engines, leading to lower rankings or even exclusion from local search results. By regularly updating and auditing your citations, we ensure that your business is represented correctly and prominently across the web. This consistency also extends to other critical details like business hours, services offered, and even customer reviews, all of which contribute to a stronger online presence and a higher likelihood of being chosen by local customers searching for your services.

Google Business Profile

Managing your Google Business profile is essential for local SEO. It ensures that your business appears in local search results and on Google Maps, making it easier for potential customers to find and contact you. A well-optimized Google Business profile can significantly enhance your visibility, especially for users searching for businesses ‘near me’ or in specific locations. By regularly updating your profile with accurate information, including business hours, services, and photos, you present a professional and trustworthy image to potential customers. Responding to reviews and engaging with customers through your Google Business profile also helps to build a strong online reputation and can influence your rankings in local search results. Additionally, utilizing features like Google Posts, Q&A, and special offers allows you to actively engage with your audience and keep them informed about what’s new at your business.

Online Reviews and Reputation Building

Encouraging and managing online reviews is critical for building a positive reputation. Good reviews not only build trust with potential customers but also influence your rankings in search engines, especially in local searches. Positive reviews serve as social proof, demonstrating to potential customers that your business is reliable and delivers quality service. Actively responding to reviews—both positive and negative—shows that you value customer feedback and are committed to improving their experience. This engagement can further enhance your reputation and encourage more customers to leave reviews.

Moreover, a consistent stream of fresh reviews signals to search engines that your business is active and popular, which can boost your visibility in local search results. Reputation management also involves addressing any negative reviews in a constructive manner, turning potential setbacks into opportunities to showcase your commitment to customer satisfaction. By strategically building and maintaining your online reputation, you can create a strong, trustworthy brand that attracts and retains customers.

Our SEO benchmarks

At Adams + Swann, we measure a variety of key SEO metrics to ensure your strategy is driving results. This includes analyzing your organic traffic breakdown to see how users are finding your site and tracking new leads generated from organic search. We monitor your rankings with position tracking to ensure your top keywords are performing well, and we keep a close eye on your monthly traffic to gauge overall growth. Additionally, we assess user engagement by tracking the average time spent on your site and conduct regular audits of your backlinks to ensure they’re contributing positively to your search engine rankings. These metrics give us a comprehensive view of your SEO performance, allowing us to make data-driven adjustments for continued success.

Organic traffic breakdown

New leads from organic search

Position tracking

Top keywords

Monthly traffic

Average time on site

Audit of backlinks

Monthly SEO Plans for local businesses

Adams + Swann offers comprehensive local SEO packages designed specifically for small to medium-sized businesses. With one affordable monthly cost, you’ll have a dedicated team of SEO experts working to enhance your local online presence. Our services include ongoing optimization, citation management, and regular updates to your Google My Business profile, ensuring your business stays visible and competitive in local search results. Unlike one-time SEO services, our approach is holistic and adaptable, allowing us to continually refine your strategy for sustained growth. By partnering with us, you can focus on running your business while we keep you at the top of local search rankings, helping you attract more customers and stay ahead of the competition.