SEO steps to increase organic rankings

Would you like to get your business on the coveted first page of Google? It seems like a daunting task for many, but we have our formula for winning organic SEO rankings. Be warned, this is not an overnight process, and it will take some consistent effort on your part, but if you are looking to boost organic SEO conversions for your business website, read on.

Strategy and Research

Before you reach the top of the SEO mountain and rank on the first page of Google, you will need to research keywords and phrases your target audience is searching. While not impossible to rank on the most competitive keywords, it will take time and a concerted effort to get there. You will also want to know your competition and how you rank against them. Do you have a mobile friendly site that ranks better on mobile search? Does your competition? Check out the landscape and see where your website ranks.

In addition, you will need to understand how keyword rankings and other factors contribute to your online visibility and web traffic. At the end of the day, the overall goal is to get visitors to your website to influence a purchase decision and take action.

Website Content and Citations

Once you have a clear understanding of your keywords and phrases, make sure you have used them in the important sections of your website. Building a solid base of keyword rich copy and content that is useful to website visitors is critical. At the end of the day, content should reign supreme.

Citations are mentions of your website on other websites and generally include the business name, address, phone number (NAP) along with the web address. Citations are vital in the SEO process as well and can include data platforms such as Google or social and review sites like Facebook and Yelp.  All in all, citations help users on the Internet discover local businesses while also playing a significant role within local search engine rankings.


With the right strategy, content and due diligence, you can build great SEO success across the web, but it will take a little time. This is not an overnight process and generally takes months to start making traction. Don’t give up and make sure you are consistently following your plan, and you will begin to increase your rankings. But the work doesn’t stop there as maintenance is key.

If you are new to the SEO world, feel free to call Adams + Swann and have us assist you with your efforts. For more information, view our list of services and cases studies to see how we can help increase your online visibility.